I have discovered that this is the name for what Irritating Facebook Friend does. Vague status posts that lead everyone to say "awww there there dear". Recent samples include:
"How do some people manage it?" (truly vague, but not a reference to being superwoman/juggling career and babies, I feel)
"would like it to be her turn now please"
"is still hoping"
These have all been since the 29th October...